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"Do you really know whether your customer relationships are solid?"

What is the solution?
Laguna Group’s Triple Crown of Business® Process better aligns your people, your products and your company with your customers. Business retention is based on the customer’s perception of 18 critical indicators – to learn what they are, and how to keep your profitable customers contact us now!

Person
People deal with people they trust and like

Interactions with competent people who make the customer feel comfortable.

Product / Service
Logic and emotion of the business arrangement

The Reasons and Feelings that justify the choice of Product - basis for doing business.

Company
Stability and security of the business relationship

Systems, Structure and organization Culture that support the relationship long-term.


Customer Retention is becoming the vital initiative as organizations scramble to retain profits!

Laguna Group’s Triple Crown of Business® Process better aligns your people, your products and your company with your customers. Our unique three-factor methodology helps identify when the linkages with the customer are broken, to what degree, and suggests a range of possible strategies for realignment. We then work with senior management to craft a course of action that is unique to your situation. Our training programs and survey methodology will help your team achieve bottom-line results quickly.

Benefits to your organization:

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Focus your entire organization on protecting profitable customers

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Guide your sales team away from "Price only" discussions

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Discover whether your customers really value your "value added" positioning

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Get beyond the old trite "Satisfaction ratings" that don’t provide actionable information

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Develop a new dialogue tool with your customers to concentrate on the important issues

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Validate whether your marketing strategies work for "keeping" customers

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Identify the training and development gaps in your team

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Gain insights into your organizations image in the marketplace

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Help increase employee loyalty and commitment to your organization

"We help you retune your organization and people to enhance customer retention!"

 

 

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